Customer relationship management (CRM) software provides a set of functionalities that may be used to enhance productivity. It can help you save time, create more efficient operations, and focus on high-value work.

Time is money, particularly in business. Companies of all sizes depend on well-utilized time and customers to meet their financial objectives, so they can’t afford to waste time.

A robust CRM may help you concentrate your time, whether you’re in the office or working remotely, so you can multitask and do more without working longer hours.

In this article, We’ll give practical strategies for increasing your productivity, which you can adopt immediately.

1. Streamline your sales process by automating processes.

Automating your sales process decreases the amount of time-consuming, laborious procedures, resulting in increased productivity and the adoption of best practices. We all know that generating revenue requires a well-managed and monitored sales process.

Setting up automation increases staff productivity while decreasing the amount of time spent on administrative activities.

2. Connect your CRM to other tools.

Integrating a CRM with your other tools is a vital step toward increasing the productivity of your sales process.

Manually transferring data from one system to another takes time and raises the likelihood of errors and your representatives developing undesirable habits (like leaving essential tasks until the end of the day). Integrations can help you prevent this, and those with your marketing techniques will ensure that you’re making the most of all the data you have.

3. Use insights to identify risks and opportunities.

CRM dashboards provide a one-page summary of performance. Consider it the monitor at a patient’s bedside that displays all key information. The insights and reports provided by a dashboard help you determine what to prioritize and where the difficulties are, thereby increasing productivity.

The following are some key insights to include on your sales dashboard:

• Sources of leads and transactions
• The average time between a lead and a closed deal.
• The number of transactions in your pipeline
• The average contract size in your pipeline

4. Keep track of your activities

Maintaining a large number of activities is essential in boosting sales. To do so efficiently, a large amount of information must be recorded — happily, the days of Rolodexes and wall charts are long gone.

CRMs provide a dynamic means of organizing activity. Using your CRM to manage your time prevents data duplication and ensures you have access to everything you require.

Concentrating your attention on the most critical tasks is a crucial aspect of productivity. CRMs such as Pipedrive aggregate these actions into a single display and allow you to filter by time period.

5. Use a mobile app to keep your CRM up to date.

Make the time you spend in the lobby or on the train after the meeting count. On your mobile device, you could be taking notes, assigning assignments, and arranging your follow-up activities.

The majority of CRMs now include a robust mobile application that enables you to effortlessly track activities and, most importantly, keep everything up to date while on the go.

The Bottom Line

It’s astonishing how little actions toward increased productivity may lead to significant gains. If you save 20 minutes per day, you will gain around 11 days per year. Not to mention that you’re making the sales process more productive and enjoyable.

A CRM is especially advantageous if your staff works remotely, as it can be used regardless of the workplace. You can encourage your employees to check in whenever they go online and track their efforts with a CRM platform to ensure they are completing tasks.